As a traditional business marketing promote way, promotional items always play an import role of the advertising method. So why most of companies are willing to choose promotional items as one of their advertisement, let’s figure out!
1. What are Promotional Items?
Promotional items, also known as promotional products or promotional gifts, are widely incorporated into the marketing mix by companies.
Promotional gifts are mainly used to promote the company, corporate image, brand or event in trade shows, conferences and other marketing activities. Promotional items can make your potential customers and customers interested in your brand.
2. Current Status of Promotional Gifts
Promotional Items consistently ranked in the top tier advertising media. Here are
74% says promotional products contributed to a campaign’s success;
59% have a more favorable view of the brand;
88% recall the advertiser
promotional products help increase your bottom line and brand visibility.
66% recognition
58% awareness
55% corporate identity
51% good will
42% brand recall
3. Why Choose Promotion Items?
Promotional gifts can be used for marketing and marketing communications, and they usually contain the company LOGO.
It is estimated that about half of such promotional items purchased are calculated byclothing / wearable goods, writing instruments/pens and calendars with various themes.
However, the items that can be used are only limited by imagination.
For example, other promotional items that are commonly available include: mugs, pressure toys, candy, silverware, crystal/glassware, leather products, mouse pads, umbrellas, diaries, computer-related products, and so on.
(1) Low-cost and Effective Promotional Methods
Most of small companies dream of an overwhelming advertising campaign, spread across various media. But they can still achieve their marketing goals through low-cost promotional items activities.
Start-up companies have many low-cost promotional items, even less than $1.
Many manufacturers of promotional products keep prices at a very low level to facilitate large-scale distribution. The price of the gift is not high, but it has a great impact on the recipient.
Personalized ballpoint pens (most popular promotional products) are particularly effective advertising because nearly 60% of people can remember the advertising information on the pen. Therefore, such promotional products can bring good value to your investment. Can also win some good customers.
(2) Long-term Brand Recognition
Consumers can immediately know your company and products or services when they see your logo. For example, people can immediately recognize the KFC food when they see the particular Grandpa.
When you give your customers promotional items, there are subjects who remember and recognize your business. This is one of the keys to the effect of promotional items.
Promotional items will be around the customer for a long time, such as at home, in the car, in the bag, etc. Once it appears in their field of vision, it will think of your company or product or service. According to the survey, promotional items can generally be maintained by customers for nearly 7 months, which is a very good length of time to help them enhance brand awareness.
(3) Better Business Exposure
Unlike TV commercials or video commercials, promotional messages can only stay for a short period of time. But promotional gifts will stay with consumers for a long time, which is a good opportunity for exposure.
For example, a mug with your company logo will allow customers to contact your company logo or company information during the drinking process, which is a continuous and effective way to increase business exposure
(4) As Your Business Card
The role of a business card is to introduce your company and products to consumers, and your promotional items have a similar role, or even better.
Promotional gifts also contain your company information, like business cards, including logos, images, or slogans describing the company. Therefore, it can also be used as a business card for consumers.
You can even print your QR code or official website link on the product as part of social media.
(5) Customer Loyalty
Your customers generally buy your product when they need it. Sales staff spend more resources to build a solid customer base. And promotional products can increase your customer loyalty in a short time.
But please ensure that your promotional products are of superior quality and have your product list logo or information. The quality of your gifts will also be linked to the quality of your business or products by consumers. These will help your customers continue to buy your products when they need them.
Recommended Top 10 Promotional Items
Pens
Universally needed and used daily in nearly every industry.
Drawstring Bag
Large size to show your logo and affordable cost.
Stress Toys
Special for customers with interesting design with your logo.
Mugs
Customized mugs are an ideal gift to promotional efforts.
Water Bottles
Premium gifts and highly customizeds for promotion.
Beach Balls
Custom beach balls are fun way to get your logo to hands.
Key Chains
An economical giveaway and keep customers in minds.
Notepads
Essential in every business and easy to customized with logo.
Gifts
Lanyards
Best promotional products for trade shows and conventions
Bottle Openers
The most convenient hand-out for Business dinner
